谁说设计无从评价?53条问题让你拷问设计方案




作者:DAVID DE LÉON;译者:平Studio;调整:baozhu

 

作者是来自瑞典用户体验设计界的大师级人物,这里他提炼了53个问题,对于设计师来说,这些问题可以帮助你审视自己的设计,对于提高设计质量和设计师的自我提升非常有意义;对于参与评审设计的项目关系人来说,这些问题可以帮助你提出有建设性意义的建议,从而拓展思路,提升产品体验。

这些问题被印刷成了精美的卡片,并且即将问世,使用方法更有效率和趣味。

 

1、对比如今的事物,什么样的设计会使得产品更容易,简单,有趣?

Compared to how things are today, what will be easier, simpler or more fun using by this design?

 

2、你希望在设计最终得到哪些至关重要的东西?

What would you like to have with you at the end of this design critique?

 

3、在你的设计里,你希望用户通过交互记住什么?

What would you like users to remember from their interaction with your design?

 

4、其他人拿走你的设计,会做哪些修改?

If someone else was to take over your design, what would they change?

 

5、巨头们(APPLE,GOOGLE ,迪斯尼)会如何解决问题?

How would Apple, Google or Disney solve this?

 

6、设计违反了已有的设计规范吗?怎么违反的,为什么要这么做?

Does the design reject established design patterns. How and why?

 

7、设计怎么吸引并鼓励了用户的使用?什么会激励用户花更多的时间和精力?

What in the design invites and encourages use? What would motivate your users to invest more time and attention?

 

8、设计中哪些可能会使用户感到无聊或累觉不爱?

Are there things in the design that might bore or tire your users?

 

9、最重要的用例是什么?最常见用例是什么?

What is your most important use case? What is your most common use case?

 

10、在设计中或者这一屏,什么才是最最重要的?为什么?

What is the most important thing in this design? In this screen? Why?

 

 

 

11、你最引以为傲的设计点是什么?

What are you most proud of in your design?

 

12、最有趣的部分是?为什么?

What is most interesting here? Why?

 

13、设计是否给用户提供了清晰和有用的概念模型?

Does the design provide users with a clear and useful conceptual model?

 

14、第一次使用,一周,乃至一年以后,设计都是怎样呈现的?

How does this work the first time it is used? After a week? A year?

 

15、哪些设计帮助了用户学会使用?

What in your design helps users learn how to use it?

 

16、你希望传达给用户怎样的感受?(安全,简洁,快速,灵活,强大,精致,愉悦,奔放等等)

How would you like your design to be perceived (e.g. perceived as secure, simple, fast, flexible, powerful, polished, fun, wild etc.)?

 

17、用户的心理预期是什么样的?设计给了他们那些高于预期的东西?

What expectations do users have? What expectations does the design give rise to?

 

18、这个设计能有多大的影响?(石头译)

How well does the design scale?

 

19、是什么阻碍了最重要的用例?

What stands in the way of the most important use cases?

 

20、设计的独特性是什么?

What makes this design unique?

 

 

 

 

21、用视觉设计替代交互设计来解决问题,或者反过来。

Are there things that could be solved visually, rather than through interaction, and vice versa?

 

22、用户能明白设计中出现的术语和观念吗?

Are users familiar with the terms and concepts used in the design?

 

23、用户知道怎么操作吗?他们的操作是在有意识的情况下进行的吗?

Does the user know what to do? When they have done something, do they understand what happened?

 

24、设计是否已经假定排除了的某些特质的用户?(特质包括:性别,信仰,知识,文化)

Is the design making assumptions that excludes certain types of users (e.g. assumptions about gender, beliefs, knowledge, culture)?

 

25、出错的反馈是什么样的?如何避免错误的发生?

What happens when things go wrong? What could prevent this from happening?

 

26、哪部分设计是你不确定的?为什么?

Which parts of the design are you most uncertain about? Why?

 

27. 如果当初没有限制,你会怎么做?

If there were no limitations, what would you do?

 

28. 如果必须从你的设计里去掉一部分,你会去掉什么?如果去掉更多,你又会去掉哪些?继续去掉呢?

If you had to remove something, what would you remove? If you had to remove something more, what would it be? Keep going.

 

29. 别人是怎么解决这个设计的问题?

How have others solved this design problem?

 

30. 是否有其他的服务、产品或者别的什么解决了类似的问题?

Is there some service, product, or other phenomenon, that solves a similar problem to yours?

 

 

 

31. 你希望用户怎么做?

What do you want the user to do?

 

32. 你希望用户感受到什么?(知道怎么用,强操控感,自然流畅,激发用户的想象力)

How do you want the user to feel (e.g. competent, in control, in a state of flow, creative)?

 

33. 你的设计的预期是什么?

What is the design supposed to accomplish?

 

34. 你的客户或者老板关注点是什么?

What is your client/boss worried about?

 

35. 这个设计是否考虑到了那些具有感知障碍,行动障碍和认知障碍的用户?

Does the design take users with lower levels of sensory, motor and cognitive abilities into consideration?

 

36. 这个设计的哪部分体验很赞?还能更好吗?能应用在其他部分吗?

What is working well in the design? Can it be made even better? Can it be applied elsewhere in the design?

 

37. 设计方案如何给用户带来价值?是以什么样的方式?

How does the solution provide value for users? In what ways?

 

38. 你尝试和否决了哪些设计方向,方法和另外的可替代方案?

Which avenues, solutions and alternatives have you explored and rejected?

 

39. 你的设计从哪些角度对环境和人们的身心健康做出了贡献?

In which ways does your design contribute to reducing the negative impact on the environment and on the wellbeing of people?

 

40. 你考虑过设计即将应用的环境因素(地点,照明情况,噪音,其他人)了吗?

Have you taken the context where the design will be used into consideration (e.g. location, lighting, ambient noise, other people)?

 

 

 

 

41. 是什么原因让用户再次使用你的产品或者服务?你希望是什么样的频率?每次多久?

What reasons do users have for returning to the product or service you are designing? How often do you want them to use it? What is the ideal length of a session?

 

42. 这个设计太常规了吗?如果不按照常规处理,跳出固有模式会怎样?如果不包含某些用户群会怎样?

Is the design too bland? What would happen if it was more polarising? What would happen if you excluded some groups of users?

 

43. 考虑看看如果更大或者更小,更快或者变慢会怎样?如果重新排列顺序呢?如果去掉最重要的部分呢?

What would happen if this was bigger/smaller, faster/slower? What would happen if you rearranged the order of things? What would happen if you removed the most important part?

 

44. 我们是否拍脑袋想当然?是不是有可能你的假设跟真实情况正好相反?

What are we all taking for granted? What would be possible if the opposite of our assumption was true?

 

45. 设计如何利用用户不同感官?视觉,听觉,触觉各种组合达到最优效果了吗?

How does the design capitalise on our different senses? Are sights, sounds and haptics used and combined for maximum effect?

 

46. 动画和过渡效果是如何帮助用户理解设计和优化体验的?

How do animations and transitions contribute to users’ understanding and experience of the design?

 

47. 对于这个设计,你希望实现哪些个人目标和愿望?你希望对这个时代和用户起到什么影响?

What are your personal goals and wishes for this design? What effect do you want to have on the world and on your users?

 

48. 如果你有机会从头做一次,会有什么不同?

What would you do differently if you could start again from scratch?

 

49. 什么会让用户彻底否定你的产品?如何阻止这样的事情发生?

What would be a showstopper for your users? How could this be prevented from happening?

 

 

 

 

50. 什么会让你的用户感到惊喜并超出他们的预期?

What would surprise your users and exceed their expectations?

 

51.什么主题或者核心观念贯穿你的设计?怎样让设计更准确的围绕这个核心?

What theme or key idea runs through your design? How could you make that theme or story clearer?

 

52.你的设计竞品有哪些(包括活动和服务)?如果用户不使用你的设计,那么他们会用什么来替代?

What activities or services is your design competing with? If your users don’t use this design what do they do instead?

 

53. 我们在对的时间,做了对的事吗?

Are we doing the right thing right now?

 

 

 

另外附上作者对卡片的使用说明,未来有可能印刷成中文版本。

 

游戏说明

召集一个交互设计的评审会议,设定好所用的时间,每人发几张牌,并达成一致,每个人都要从手中的卡片里提出至少一个问题。规则就这么简单。我建议让回答问题的主设计师作为主角,多做表达,多做思考(因为更多的从态度层面和技术层面的思考,能给审视设计带来成效。

这个结论的论证可以从作者的另一片文章里查阅:

 

 

如果只有你一个人,随机的抽一张卡片,自己试着回答上面的问题。或者快速的对照一遍。也可以忽略卡片上的问题,把卡片当玩具搭个城堡出来。这些都是帮你暂时把思绪从工作中解脱出来的好方法。

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